How to Supercharge Your Brand Appeal with Ali Hicks-Wright
In this episode, we are thrilled to welcome Ali Hicks-Wright, Brand Strategist and Founder of Amari Creative. Ali is an expert in helping small business owners and entrepreneurs build their dream brands through captivating design and strategic branding. With her minimal and timeless design style, Ali has the ability to bring her client’s visions to life, creating intentional and beautifully functional logos and websites.
Join us as Ali shares her expertise in guiding us through the process of creating taglines and slogans that inject emotion and captivate audiences. We’ll also dive into the importance of crystal-clear messaging and get creative with word choice and phrasing. So, get ready to fast-track your brand-building journey, and let’s dive into today’s episode with Ali Hicks-Wright!
This episode was created from content from Fast Foundations’ new community-based Office Hours featuring weekly educational topics and guided workshops. Listeners can sign up to join LIVE for next week’s episode at https://fastfoundations.com/officehours.
In this Episode, we talk about
- Crafting a well-defined and succinct brand voice
- Expressing your brand’s core values and personality
- Speaking directly to your ideal customer
- Showing up with clarity and confidence
- Taking the guesswork out of building a successful brand
[00:01:27] Introduction to Ali Hicks-Wright and Amari Creative
[00:05:39] Shaping communication with brand personality
[00:07:18] Establishing personality and tone to craft foundational copy
[00:10:14] Injecting emotion, clarity, and creativity into brand messaging
[00:13:04] Brand keywords vs. broad keywords
[00:19:53] Audience takeaways
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