The Importance of Being Seen: Maximizing Your Business’s Exposure with Laura Sinclair
In this episode, we are joined by Fast Foundations alumna Laura Sinclair. With over a decade of experience building digital marketing strategies for some of the world’s biggest brands, Laura now helps entrepreneurs get themselves and their businesses in front of new audiences.
During our chat, Laura shares her wisdom on expanding your business’s reach within a startup budget. She reminds us of the “why” behind marketing efforts, the importance of being seen, and how to do so in order for your impact to be realized. Laura emphasizes the importance of being present on platforms where your prospective clients are active. LinkedIn, she says, is crucial for connecting with business leaders, while Facebook ads can be effective in specific geographic areas with a high number of prospects. Furthermore, we dive deep into the relevance of Pinterest, discussing its potential as a search engine rather than simply a social media platform.
This episode was created from content from Fast Foundations’ new community-based Office Hours featuring weekly educational topics and guided workshops. Listeners can sign up to join LIVE for next weeks episode at https://fastfoundations.com/officehours.
In this Episode, we talk about
The importance of being seen and having your impact realized
How to find new business leads without a lot of money
Which platforms you should be using to expand your presence
Consistency, authenticity, and awareness in marketing
[00:03:51] The marketing equation and why it isn’t working
[00:05:17] How to find new business leads on a small business budget
[00:07:53] Social media and algorithms
[00:10:55] Affiliate and referral programs
[00:13:51] Influencer programs
[00:15:52] Networking groups
[00:17:44] Media outreach
[00:19:25] Questions & rapid fire takeaways
The Quickest Way to Grow Your Early-Stage Business
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